The Best Books on Cryptocurrency

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The Sovereign Individual ~ by James Dale Davidson and William Rees Morg

The Sovereign Individual is one of those books that forever changes how you see the world. It was published in 1997 but the degree to which it anticipates the impact of blockchain technology will give you chills. We’re entering the fourth stage of human society, shifting from the industrial to an information age. You need to read this book to understand the scope and scale of how things are going to change.

As it becomes easier to live comfortably and earn an income anywhere, we already know that those who truly thrive in the new information age will be workers who are not tethered to a single job or career and are location independent. The pull to choose where to live based on price savings is already more appealing, but this goes beyond digital nomadism and freelance gigs; the foundations of democracy, government and money are shifting.

The authors predicted Black Tuesday and the collapse of the Soviet Union, and here they foresee that the rising power of individuals will coincide with decentralized technology nibbling away at the power of governments. The death toll for the nation states, they predicted with extraordinary prescience, will be private, digital cash. When that happens, the dynamic of governments as stationary bandits robbing hard-working citizens with taxation will change. If you’ve become someone who can solve problems for people anywhere in the world, then you’re about to enter the new cognitive elite. Don’t miss this one.

Choice Quotation: “When technology is mobile, and transactions occur in cyberspace, as they increasingly will do, governments will no longer be able to charge more for their services than they are worth to the people who pay for them.”

Sapiens: A Brief History of Humankind ~ by Yuval Noah Harari

Whenever I want to impress on someone how good this book is, I ask: “Do you want to know the fundamental difference between humans and monkeys? A monkey can jump up and down on a rock and wave a stick around and screech to his friends that he’s seen a threat coming their way. ‘Danger! Danger! Lion!’ A monkey can also lie. It can jump up and down on the rock and wave a stick around and screech about a lion when there is, in fact, no lion. He’s just fooling around. But what a monkey cannot do is jump up and down and wave a stick around and screech, ‘Danger! Danger! Dragon!’”

Why is this? Because dragons aren’t real. As Harari explains, it is human imagination, our ability to believe in and talk about things we have never seen or touched that has elevated the species to cooperate in large numbers with strangers. There are no gods in the universe, no nations, no money, no human rights, no laws, no religions and no justice outside the common imagination of human beings. It is us that makes them so.

All of which is a rather magnificent preamble to where we are today. After the Cognitive Revolution and the Agricultural Revolution, Harari guides you into The Scientific Revolution, which got underway only 500 years ago and which may start something completely different for humankind. Money, however, will remain. Read this book to understand that money is the greatest story ever told and that trust is the raw material from which all types of money are minted.

Choice Quotation: “Sapiens, in contrast, live in triple-layered reality. In addition to trees, rivers, fears and desires, the Sapiens world also contains stories about money, gods, nations and corporations.”

The Internet of Money ~ by Andreas M. Antonopoulos

If the two books mentioned above help us to understand the historical context in which Bitcoin first appeared, then this book expands on the ‘why’ with infectious enthusiasm. Andreas Antonopolous is perhaps the most respected voice in the crypto space. He’s been traveling the world as a Bitcoin evangelist since 2010 and this book is a summary of talks he gave on the circuit between 2013 and 2016, all tightened up for publication.

His first book, Mastering Bitcoin, is a technical deep-dive into the technology, aimed more specifically at developers, engineers, and software and systems architects. But this book uses some choice metaphors to explain why you can’t ban Bitcoin or turn it off, how the scaling debate doesn’t really matter and why Bitcoin needs the help of designers to lock in mass adoption.

“When you first ride your brand new automobile in a city,” he writes, “you are riding on roads used by horses with infrastructures designed and used for horses. There are no light signals. There are no road rules. There are no paved roads. And what happened? The cars got stuck because they didn’t have balance and four feet.” But fast forward one hundred years and the cars that were once ridiculed are absolutely the norm. If you want to swim around in the philosophical, social and historical implications of Bitcoin, this is your starting point.

How to Create a Service Menu That Sells

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You already know your service menu, brochure, list of services — whatever you may call it — is a critical marketing tool for your business. But do you consider it a sales tool — a printed version of yourself that motivates the reader to schedule an appointment?For most spas and salons, having a descriptive brochure is a huge missed opportunity and could impact your business. Your brochure needs to do more than passively describe your business, services or philosophies — it needs to actively engage, sell and motivate prospective and existing clients. This isn’t easy to do, but it isn’t impossible either. Here are some Do’s and Don’t for creating a service menu (printed or on your website) that will attract new clients.DO have a marketing strategy before you start. Who is your target client and what do they want? Sure, there is temptation to be welcoming to anyone willing to be your client. However, being targeted in who you want to attract as a client increases the chances that they will become one. So pick your target client, research what problems the want to solve (not services or techniques) they want at a spa and then create services (also known as solutions to their problems) that address those problems.DO be brief. Too many options can be overwhelming or confusing for uncertain clients. If you aren’t right there to answer their questions, they probably won’t call you to ask which one they should schedule. Opt for more customizable services have the same price and length of time rather than listing every available service. If you have more than five facials, you may want to reconsider why that is — odds are that most of your clients are attracted to one or two.DO include the time and price of each service. This helps your clients plan their budget and day. For the printed menu, consider a heavy stock price sheet to insert into a multi-color or glossy brochure that doesn’t have prices listed. This allows you the flexibility of changing your prices without having throw out your brochures.DO get professional help. Consider your service menu as a sales representative — one that you pay for up front and don’t pay commissions for. I am not trying to be dramatic — but your service menu could be the reason why a prospective client schedules with you or doesn’t. It is critical that it provides an accurate and inspiring impression. Unless you were a graphic artist prior to opening your business, you should hire a graphic artist to help you with your printed brochure. For your website, use someone who has designed websites for spas before. For the words themselves, it is best to get help from spa marketing consultant to ensure your descriptions are worded in a way that speaks to your target clients and motivates action. Proofreading and editing services are not over-rated either — you do not want to have a mis-spelling on something that will live for a year or more.DON’T assume they know your language. Naming your services by their brand or technical names assumes that your clients know what they are. This is especially true for the more recent technical services like IPL, Glycolic Peels, Mysotherapy or a skincare brand’s recommended facial protocol. Instead, use easy to understand descriptions that refer to the result or benefit of the service.DON’T constantly change your services. You can introduce new products or techniques without creating a new service option. Unless you are doing a major overhaul on your spa concept, you should be consistently providing the same solutions to your client’s problems. HOW you solve them is really not what the client is shopping for… they just want the results and trust you to figure out all that technical mumbo-jumbo.DON’T forget to encourage interaction. You should be inviting readers to call for an appointment, call to schedule a free 10 minute skin analysis, order a gift certificate, sign up for your newsletter — to do SOMETHING that will avoid them from simply reading and moving on to something else.
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What We Have Here Is A Failure To Communicate

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The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.

It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.

One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.

The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.