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Use Crowdfunding If You Need Capital For Your Small Business

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Crowdfunding campaigns may offer a lot of benefits to small businesses. They can help startups get access to a pool of prospective investors and several fundraising options. Although raising funds is always the primary purpose of these campaigns, you may also use these campaigns to gain visibility, customers, and success. In this article, we are going to take a closer look at some of the primary benefits of crowdfunding for small businesses. Read on to find out more.

1. Efficiency

If you are struggling to build your business and raise capital, you may not afford to pursue conventional financing requirements. In this case, it’s better to set up a crowdfunding campaign on a good platform. These platforms can help you get your message across to a lot of people.

These platforms can help you tell your story and benefit from a focal location that may get you a lot of potential investors.

2. High visibility

Good crowdfunding platforms enjoy high exposure. So, if you run your fundraising campaign on this type of platform, you can have social proof and validation for your prospective investors. And this will build a chain of investors for your startup. And this is what you want to grow your business.

3. Crowdsourced brainstorming

Crowdfunding offers an opportunity for you to brainstorm in order to refine your ideas. The basis of a new business is to look for something that your prospective customers may need. And you can brainstorm ideas to meet that need.

So, what you need to do is grab that opportunity and get customer feedback while putting together a plan for your startup. Crowdfunding can help you get closer to your prospective customers. This way you can engage your customers and field ideas, feedback, complaints, and questions.

4. Loyal advocates and early adopters

Crowdfunding can help you get in touch with early adopters and brand advocates. And these people believe in your product, service, or story. Therefore, they are willing to put their money into the longevity and success of your startup.

They will play an important role in making your crowdfunding campaign a success. Plus, they will get the word out about your success with their friends, family, and members of social networks.

5. Media exposure

Press coverage can attract a lot of potential investors to your campaign. Plus, it can help you raise awareness about your brand. You can achieve these goals through a print publication, blog, or a popular news station.

For instance, a feature story on a social network, such as Twitter can create a snowball effect and bring a lot of investors to you.

In short, crowdfunding has become an ideal way of validating businesses and looking for early adopters and investors. So, if you are looking to reap all these benefits, we suggest that you use a good crowdfunding platform.

The Best Books on Cryptocurrency

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The Sovereign Individual ~ by James Dale Davidson and William Rees Morg

The Sovereign Individual is one of those books that forever changes how you see the world. It was published in 1997 but the degree to which it anticipates the impact of blockchain technology will give you chills. We’re entering the fourth stage of human society, shifting from the industrial to an information age. You need to read this book to understand the scope and scale of how things are going to change.

As it becomes easier to live comfortably and earn an income anywhere, we already know that those who truly thrive in the new information age will be workers who are not tethered to a single job or career and are location independent. The pull to choose where to live based on price savings is already more appealing, but this goes beyond digital nomadism and freelance gigs; the foundations of democracy, government and money are shifting.

The authors predicted Black Tuesday and the collapse of the Soviet Union, and here they foresee that the rising power of individuals will coincide with decentralized technology nibbling away at the power of governments. The death toll for the nation states, they predicted with extraordinary prescience, will be private, digital cash. When that happens, the dynamic of governments as stationary bandits robbing hard-working citizens with taxation will change. If you’ve become someone who can solve problems for people anywhere in the world, then you’re about to enter the new cognitive elite. Don’t miss this one.

Choice Quotation: “When technology is mobile, and transactions occur in cyberspace, as they increasingly will do, governments will no longer be able to charge more for their services than they are worth to the people who pay for them.”

Sapiens: A Brief History of Humankind ~ by Yuval Noah Harari

Whenever I want to impress on someone how good this book is, I ask: “Do you want to know the fundamental difference between humans and monkeys? A monkey can jump up and down on a rock and wave a stick around and screech to his friends that he’s seen a threat coming their way. ‘Danger! Danger! Lion!’ A monkey can also lie. It can jump up and down on the rock and wave a stick around and screech about a lion when there is, in fact, no lion. He’s just fooling around. But what a monkey cannot do is jump up and down and wave a stick around and screech, ‘Danger! Danger! Dragon!’”

Why is this? Because dragons aren’t real. As Harari explains, it is human imagination, our ability to believe in and talk about things we have never seen or touched that has elevated the species to cooperate in large numbers with strangers. There are no gods in the universe, no nations, no money, no human rights, no laws, no religions and no justice outside the common imagination of human beings. It is us that makes them so.

All of which is a rather magnificent preamble to where we are today. After the Cognitive Revolution and the Agricultural Revolution, Harari guides you into The Scientific Revolution, which got underway only 500 years ago and which may start something completely different for humankind. Money, however, will remain. Read this book to understand that money is the greatest story ever told and that trust is the raw material from which all types of money are minted.

Choice Quotation: “Sapiens, in contrast, live in triple-layered reality. In addition to trees, rivers, fears and desires, the Sapiens world also contains stories about money, gods, nations and corporations.”

The Internet of Money ~ by Andreas M. Antonopoulos

If the two books mentioned above help us to understand the historical context in which Bitcoin first appeared, then this book expands on the ‘why’ with infectious enthusiasm. Andreas Antonopolous is perhaps the most respected voice in the crypto space. He’s been traveling the world as a Bitcoin evangelist since 2010 and this book is a summary of talks he gave on the circuit between 2013 and 2016, all tightened up for publication.

His first book, Mastering Bitcoin, is a technical deep-dive into the technology, aimed more specifically at developers, engineers, and software and systems architects. But this book uses some choice metaphors to explain why you can’t ban Bitcoin or turn it off, how the scaling debate doesn’t really matter and why Bitcoin needs the help of designers to lock in mass adoption.

“When you first ride your brand new automobile in a city,” he writes, “you are riding on roads used by horses with infrastructures designed and used for horses. There are no light signals. There are no road rules. There are no paved roads. And what happened? The cars got stuck because they didn’t have balance and four feet.” But fast forward one hundred years and the cars that were once ridiculed are absolutely the norm. If you want to swim around in the philosophical, social and historical implications of Bitcoin, this is your starting point.

How to Create a Service Menu That Sells

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You already know your service menu, brochure, list of services — whatever you may call it — is a critical marketing tool for your business. But do you consider it a sales tool — a printed version of yourself that motivates the reader to schedule an appointment?For most spas and salons, having a descriptive brochure is a huge missed opportunity and could impact your business. Your brochure needs to do more than passively describe your business, services or philosophies — it needs to actively engage, sell and motivate prospective and existing clients. This isn’t easy to do, but it isn’t impossible either. Here are some Do’s and Don’t for creating a service menu (printed or on your website) that will attract new clients.DO have a marketing strategy before you start. Who is your target client and what do they want? Sure, there is temptation to be welcoming to anyone willing to be your client. However, being targeted in who you want to attract as a client increases the chances that they will become one. So pick your target client, research what problems the want to solve (not services or techniques) they want at a spa and then create services (also known as solutions to their problems) that address those problems.DO be brief. Too many options can be overwhelming or confusing for uncertain clients. If you aren’t right there to answer their questions, they probably won’t call you to ask which one they should schedule. Opt for more customizable services have the same price and length of time rather than listing every available service. If you have more than five facials, you may want to reconsider why that is — odds are that most of your clients are attracted to one or two.DO include the time and price of each service. This helps your clients plan their budget and day. For the printed menu, consider a heavy stock price sheet to insert into a multi-color or glossy brochure that doesn’t have prices listed. This allows you the flexibility of changing your prices without having throw out your brochures.DO get professional help. Consider your service menu as a sales representative — one that you pay for up front and don’t pay commissions for. I am not trying to be dramatic — but your service menu could be the reason why a prospective client schedules with you or doesn’t. It is critical that it provides an accurate and inspiring impression. Unless you were a graphic artist prior to opening your business, you should hire a graphic artist to help you with your printed brochure. For your website, use someone who has designed websites for spas before. For the words themselves, it is best to get help from spa marketing consultant to ensure your descriptions are worded in a way that speaks to your target clients and motivates action. Proofreading and editing services are not over-rated either — you do not want to have a mis-spelling on something that will live for a year or more.DON’T assume they know your language. Naming your services by their brand or technical names assumes that your clients know what they are. This is especially true for the more recent technical services like IPL, Glycolic Peels, Mysotherapy or a skincare brand’s recommended facial protocol. Instead, use easy to understand descriptions that refer to the result or benefit of the service.DON’T constantly change your services. You can introduce new products or techniques without creating a new service option. Unless you are doing a major overhaul on your spa concept, you should be consistently providing the same solutions to your client’s problems. HOW you solve them is really not what the client is shopping for… they just want the results and trust you to figure out all that technical mumbo-jumbo.DON’T forget to encourage interaction. You should be inviting readers to call for an appointment, call to schedule a free 10 minute skin analysis, order a gift certificate, sign up for your newsletter — to do SOMETHING that will avoid them from simply reading and moving on to something else.
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